Ultrafide Audio is taking its pro sound, homebound revolution one step further with the launch of…
Our Ultrafide Audio Dealer Spotlight feature series is building a head of steam, with us already featuring Ripcaster, Glasgow Audio and BrianandTrevors from our expanding UK dealer network.
We now head to the South East, putting our attention firmly on the superb outfit, Infidelity. Based in Hampton Wick near Kingston upon Thames, West London – Infidelity has an impeccable reputation for stocking the highest quality equipment that excites and enthrals.
Proud to be friendly, independent and the ‘home of music’ there is so much alignment between Ultrafide and Infidelity that it was a move that felt very natural for us.
With a music-focused demo room, the team at Infidelity put a huge emphasis on customers trying before they buy, going in deep on rigorous listening sessions and building the system that fits the brief – as each customer is different, which is something we really advocate at Ultrafide.
Together we are hosting an event at Infidelity’s show room on the evening this Thursday 17 September to showcase all things Ultrafide, with hour slots from 3pm, up until 7pm – go to Infidelity’s website to find out more!
Now it’s time to chat to Simon Byles, Owner at Infidelity, who has 33 years of experience in hi-fi and is its brainchild from inception.
Hi Simon great to speak with you. You’re renowned for being one of the friendliest independent specialist retailers in our sector, what should people expect?
“We take pride in treating our customers as we would like to be treated – listening carefully to them and helping to find solutions that suit them, not us. This can take time as no two people’s needs are the same but can bring great satisfaction and often long term relationships.”
Like Ultrafide, we notice that music is the heart of what you do, alongside film – what drives the team’s passion?
“The pleasure and power of music cannot be over-estimated. We enjoy sharing our enthusiasm, and having it reflected back from our customers. The equipment that we provide enables the music to work as powerfully as possible.”
We notice that you’re proud to stock the highest quality equipment available – what are the main things you look for?
“Not surprisingly, primarily we like our systems to work musically – to not get in the way of the music but to allow its colour, vibrancy, energy and, occasionally darkness to be expressed.
“But we are very conscious of the significant investment being made and look for equipment that is considered, well made and properly supported.”
Why did you decide to partner with Ultrafide and is there anything specific about the brand / products that really grabbed your attention?
“We are always interested in new brands that might provide an answer where we have none, or improve on what we already have. Ultrafide appealed because of its simplicity, musicality and quality of performance.”
What does the future hold for Ultrafide and Infidelity?
“We very much hope that Ultrafide will find a supportive home with Infidelity and our customers. Like with all newer brands, time will tell on that front, but we feel confident the products are of the highest calibre.”
To learn more about Infidelity more widely, please visit the dealer’s website here.
Do not miss our partnership event we have in the Infidelity shop this Thursday, 17th September, starting at 3pm, with further sessions at 4:30pm and 6pm – head to this link for more information.
Stay tuned for the next instalment of our Dealer Spotlight series!
For more information on the Ultra Sigma combo, please do go to our product pages for the U4PRE and U500DC.